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Privacy Policy

Just as the Internet changes, Vida Lifestyle (“VL”, “We”, “Us”, “Our”) Privacy Policy may change from time to time. Changes will be posted here for Our website users (“You”, “Your”) to review.

Information You Supply

When You use the website, You may be asked questions about Your vacation preferences and types of vacation activities that interest You. We maintain this information to send You e-mail offers and to let You know when vacations are available that may fit Your preferences.

Your Information is not shared with third parties, except that We share some of Your information with service providers that need access to Your information to provide operational or other support services including, but not limited to, credit card processors, travel suppliers, and booking agents. We may also share some of Your information with service providers that help Us improve Our services and assist Us in improving Your future experiences with Our company. Your comments may be published wholly or in part on Our social media sites and will only be edited for spelling or grammatical errors. We require all service providers to safeguard Your information in strict compliance with this policy and in accordance with industry security standards. Service providers are prohibited from using Your personal information for their own, or any others, marketing, sales, or promotional purposes.

You understand, authorize and consent to the following:

VL is irrevocably authorized to publish Your comments and photograph(s), in all media and for all types of advertising, publicity, promotion and other trade purposes for VL, its products and services, and for any other lawful purpose. Your name may be revealed in conjunction with Your testimonial.

  • You will receive no monetary compensation for Your comments or photographs.

  • Your comments or photographs may be published for an indefinite amount of time.

  • You waive any right to inspect or approve the finished product, including written copy.

  • This consent and release does not in any way conflict with any existing commitment on Your part.

  • You hereby hold harmless and release VL from all claims, demands and causes of action which You, Your heirs, representatives, executors, administrators or any other persons acting on Your behalf or on behalf of Your estate have or may have by reason of this authorization.

IP Address

Our web servers automatically collect limited information about Your computer’s connection to the Internet, including Your IP address, when You visit Our website. Your IP address is a number that lets computers connected to the Internet know where to send You data, such as web pages You view. Your IP address does not identify You personally. We use this information to deliver Our websites pages to You upon request, to tailor Our website to the interests of Our users and to measure traffic within Our sites. IP addresses gather broad demographic information for aggregate use.


Like many other reputable companies, We use cookies to offer a more secure online experience for members who use Our website. Cookies are a standard browser feature that allows Us to assign each visitor a unique, random number, like a user ID, which resides on Your computer. We also use Cookies to analyze how Our members use Our websites and to measure the effectiveness of Our online advertising and search results. Cookies allow Us to deliver more relevant messages on the Internet and Your overall online experience. Cookies do not give Us access to Your computer or any personal information about You. It is possible for You to set Your browser to inform You when a cookie is being placed. When You accept a cookie, it does not affect Your choice to decline e-mail offers.

Opting Out of Marketing Cookies

Our Internet marketing agencies participate in a self-regulation program through the Network Advertising Initiative (NAI). The NAI administers a marketing Cookie opt-out program on behalf of these companies. You can choose to opt-out of the use of third-party marketing cookies from VL, its affiliates, and other companies through the Network Advertising Initiative (NAI). However, if You choose to opt-out, there are several factors You should consider:

  • When You opt-out, NAI will place an opt-out Cookie on Your computer.

  • The opt-out Cookie prevents You from being tracked by participating advertisers.

  • Clearing Your computer's Cookies will delete the opt-out Cookie and require that You opt-out again.

  • The opt-out Cookie is only effective on the computer and browser from which You have initiated an opt-out.

  • If You use multiple browsers on the same computer, You will need to opt-out from each browser that You use. As an alternative to the NAI Opt-out, You can also change the way Your browser manages third-party cookies (Check Your browser's Help menu for directions on how to do this).


We use SSL encryption, the industry standard, to protect sensitive information such as credit card numbers. All of Your credit card information is kept on a secured server for maximum security. Your credit card and billing information is sent in an encrypted form and cannot be read over the Internet. Once We receive Your credit card information, We store it on a server that is inaccessible from the Internet. All credit card transactions are handled by a third-party financial institution that receives the credit card number and other personal identifying information only for the purposes of verifying the credit card numbers and processing transactions. You are welcome to call in Your credit card information and complete Your purchase by phone if You feel more comfortable doing so.

ARCO Rights

In accordance with the requirements of Mexican Federal Law on Protection of Personal Data held by Private Parties, and recognizing the informative right of personal data auto determination, in the following sections We inform You of Our compliance with this Law. The moment that You provide or make available to Us any personal information, You are giving VL, with an address of 15501 N. Dial Blvd., Scottsdale, AZ 85260, USA complete authority to handle Your personal information, unless You express any opposition in accordance with the procedure outlined below.

Personal data made available by You to VL through email, fax, websites, online services, fulfillment forms, telephone calls or any other means, could be used for the purposes of:

a. Complying with laws related to record keeping requirements around stakeholder´s data:

  • Identification, verification and contact.

  • Lodging rights and services rendered.

  • Tourist service rendered.

  • Contractual obligations compliance.

  • Changes on products and services.

  • Identify You in any kind of legal or business relationship with VL or its affiliates.

b. Other purposes to:

  • Inform You about present or future products and services that may be considered of interest.

  • Send advertisement, promotions and brochures.

  • Perform Statistical analysis and evaluation of Our service quality.

We have adopted technical, physical and reasonable security measures to assure that Your personal information is safe, as well as restricted and limited only to the staff that, because of their duties, must have access to Your personal information. Consequently, We inform You of the following:

a. That this Privacy Notice includes and applies to all and any of Your personal data that We may have access to, including among other things: name, nationality, birthdate and birthplace, age, address, telephone number, cell phone number, email, Tax identification number, hand written signature, as well as personal information that may be considered sensitive and related to recorded video or photographs, health condition, economic and financial data, including Your type of banking account, bank institution and account number (the “Information”); all intended to provide a better service to satisfy Your specific needs.

b. That the Information will solely be treated in accordance with the terms and conditions of this Privacy Policy.

c. For the practice of Access, Recognition, Cancellation, and Opposition Rights (ARCO Rights) stated in the Law, as well as reveal, limit or reverse approval of use rights. You will be able to: (i) submit a written request with acknowledgment of receipt from VL, or (ii) through certified mail, send Your request to VL´s Compliance Management, to the following address: 15501 N. Dial Blvd., Scottsdale, AZ 85260, USA. The request should include as minimum:

  • Stakeholder’s name.

  • Stakeholder’s address.

  • Documents that certified stakeholder’s personality or legal representation, as apply.

  • Personal data description over ARCO rights exercise intended to be applied.

  • Any other data that allows VL to locate Your personal data and address and resolve Your request.

d. VL will have a maximum of 20 working days counted from the date of receiving the request, to let You know if it is valid. If the request is valid, VL will have 15 working days to comply with the request.

In accordance with the Law, for transactions occurring within the jurisdiction of Mexico, VL will be able to make available the Information to its affiliated companies, government authorities, bank institutions or subcontracted third parties for the purposes described in this Privacy Policy.

This Privacy Notice may be modified without prior notice in order to comply with changes to the current legislation in Mexico, VL’s internal policies and/or any other reason that VL may consider necessary. Any changes or modifications to this Policy will appear on this website.